The configurator for the 2022 Ford Bronco Raptor has gone live and man oh man these numbers hurt. Pricing starts at $69,995 with destination and it only gets more painful from there. Motor1 noticed this morning that fully loaded examples sticker for $82,550. Ouch.
It's unlikely that most buyers will end up paying that much, as that price includes things like a dealer-installed Bimini canvas top ($390), a set of wheel locks ($90), an off-road assistance kit ($210), orange seatbelts ($395), a roof panel storage bag ($180), engine block heater ($100), and every major option package. Leather seats alone add $2295 to the final tally.
These numbers are eye-watering but sadly unsurprising at this point. The push for ever-more-capable and bigger trucks has lead us to this moment, where $60,000, $70,000, and $80,000 off-road trucks are the rule not the exception. Even more modest offerings, like the Toyota 4Runner TRD Pro, are in such high demand that people are paying nearly this much when you factor in dealer markups.
I wouldn't be surprised to see markups on the Bronco Raptor, too. Considering that both the base Bronco and F-150 Raptor often transact for over sticker price, it's not hard to imagine people paying $90,000 for these trucks. Given how unique the product is, some people will surely decide it's worth it. But remember, the best off-roader is the one you can afford to break.