In struggling economies, it’s hard for coupes, roadsters, or even sport sedans to survive. They get whacked.
Take it from someone who knows: Too many niche models can do more harm than good.
Bob Lutz weighs in on whether the new Bronco can unseat the Jeep Wrangler.
Bob Lutz weighs in on racing's sudden embrace of virtual competition as real-life events get postponed due to the Coronavirus.
The auto industry is fully globalized, and that makes it vulnerable to a health crisis like the COVID-19 outbreak.
Bob Lutz's window-smashing Grand Cherokee debut started a trend.
When Lee Iacocca had Chrysler buy Lamborghini in 1987, he had a vision: Lamborghini-branded Chrysler luxury sedans.
Lutz spent decades in the auto industry. He's seen it all.
Getting it right starts at the top.
The new crossover in Tesla's lineup is not the revolutionary vehicle the company needs.
Deer in the headlights.
The customer is always right, but they can give the wrong answers.
They're rarely profitable and often extremely difficult to engineer. So why do automakers even bother?
From minivans to mid-engined Corvettes, how and why vehicles get the ax.
Bob Lutz on 70 years of Road & Track, and the golden age of the automobile.
How could Ford's Mark Fields compete with Elon Musk's tunnels and spaceships?
The world's most outspoken car guy on pony cars and restomods.
Bob Lutz on an idea that sounds good on the surface, but may be too complex to ever implement.
A change in regulations won't necessarily mean a change from automakers.
Welcome to Bob Lutz's winter of discontent.
Bob Lutz on his most famous creation, along with BMW resting on its laurels and why wagons don't sell in the US.
Hyundai and Kia used to be a joke. Now they're anything but.
The magic of modern car making: Many recipes, few ingredients.
Bob Lutz takes a look at the need for a mid-engined Corvette or Cadillac and more.
